Under the title 'PLAY CHESS NOT WAR', former President Obama of the USA plays chess (or chess960) with President Putin of Russia. The waitress is serving two cups of coffee while people play chess (or chess960) in the background. A zoom on the image reveals that the pieces to the side of the chessboard are military vehicles. The related link went to InstantChess.com, also known as Instant Chess, whose slogan is 'cup of coffee compatible'.
Why mention a Google ad for chess? Because it's the only chess ad I've seen in the Adsense space here. I thought it noteworthy that Google recognizes the relationship between chess and chess960. One small step for Fischer's greatest idea?