19 March 2022

More from Google Search on Chess960

Once in a while I like to feature some curiosity from a Google search on chess960 noticed during recent explorations. Here's a list of relevant past posts:-

In the post behind that last link, 'A Googly Gadget', I mentioned,

One curiosity I've noticed is that those two reference pages (both on m-w.com) rarely show up in the search results at the same time.

For the last six months, Google has frequently been displaying both reference pages together, as shown in the top portion of the following image (above the '***'). For good measure, it often includes a link to this blog, also shown in the image. Sometimes the three resources are shown bunched together, but in this case a resource from Facebook.com, Fischer-Random Chess (Chess960/FRC), crept into the mix. (I'll look at that page another time.)

For the last month, the two reference pages on m-w.com have reverted to appearing alone, with the other page nowhere to be found. I have no explanation for why this flip-flop occurs.

The bottom portion of the image shows an ad that appeared this past week on my weekly search for chess960. The link behind the ad went to Chess 960 - Chessable.com, a not very interesting comment dated 2017. I suppose the real purpose of the ad was to display the four Chessable links under the text snippet, which itself has nothing to do with chess960. Despite this disconnect, it's good to see a major commercial site in online chess bidding on the chess960 keyword. Another old post on this blog also featured a Google ad:-

  • 2017-05-20: Play Chess960, Not War • 'Seen on this blog in the Google Adsense space on the right navigation bar. ... Under the title 'PLAY CHESS NOT WAR', former President Obama of the USA plays chess (or chess960) with President Putin of Russia.'

I doubt that anyone would run that ad -- or a similar ad -- in today's political climate. Putin's invasion of Ukraine strikes too close to any playfulness intended by the ad.

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